Case Study: My Experience With Tips

4 Features That Make A Good Press Release

There are many people who feel that press releases don’t create much impact and weight as they had before. And while it is true that there are others who are misusing them, these releases can still have a significant impact on helping to create buzz about your brand and products so long as it is written properly. Here are a few things that you need to be mindful about to be certain that your release can deliver the desired results to help you create an effective and impressive press release.

Number 1. Newsworthy – if you are going to look around, you will find that there are many people writing news that are unworthy releases. For you to become successful, you have to be sure that the release has got something that is worth mentioning. This can be anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.

Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. Remember that it is almost impossible to make progress if you will follow this. Press release that you are about to write has to be informative. If you have introduced new product, then you should tell your readers about it and not just focus on your company. You must also talk about statistics and facts regarding the product for journalists to find it interesting, pick it up and then either distribute or publish it.

Number 3. Timely – if the released is published at the wrong time, it is not going to create much of an impact as what you expect. Experts are recommending writers to send releases during productive hours of day. Basically, it is more likely to catch people’s attention before 10am. On the other hand, you should be cautious of the day that you are going to send it out. Ideally, you must send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends because there’s just few or no people reading during this time.

Number 4. Easy to read – if the press release is written in hard to read language, don’t expect that it can grab plenty of attention. Not only that, no one is going to read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.

Even today, press releases are impactful and effective as long as it meets these 4 features.

Cited reference: additional reading