What You Should Know About Services This Year

The Benefits of Press Releases to Your Success

Press releases are time-tested and valuable tool utilized in generating earned media coverage, increasing sales and spreading your company’s message, through right strategies basing on your stories, messages and pitches. Pay attention to the details because this is critical especially when you are attempting to get national media outlets in covering your news. You have to remember that individual pitching is more effective compared to mass pitching. Your press release should be able easier to pitch and some of these news and stories may evolve around, launching a new product or service, unique statistics, major milestones, company stories, events or news-jacking.

If your product is unique, it is more likely successful in getting a high pitch. If you have enough customers or large number of user, you can conduct poll and get statistically significant numbers that you can utilize in generating earned media coverage for your company. Most reporters love new, fresh, unique and compelling stats for their articles, and giving the information to them will increase your chances of being cited and re-cited throughout the internet. Pitchable moments can be your major milestones such as hitting one million dollars, gallons or units of your product. You can also share your company’s stories to generate higher pitch like stories evolving around your activities for a social cause or exemplary company culture. If you are hosting an event that will provide value to your target audience and successful people will be speaking, reporters will likely be there as well. Your pitch-generating topic could also be your educated perspective or potential solution to something going on in the news. There are topics which are hard to pitch such as new hires or promotions, new versions of your product and web redesign. Once you’re done creating your best and interesting story or news, then it’s time to tell the story online, and this is when press release enter the limelight.

The nature of press releases that catch the attention of journalists or reporters are negative or bad news, something that pisses off, something extraordinary or unique, something that is associated with current events, and something trending and in-fashion. You have to remember that some stories can still become pitchable even if it is not made into full-fledged press releases, journalists can receive it by just sharing a blog post. Press release distribution services solves your press release struggles and it can actually make your life easier, because press release distribution companies can create and distribute links of various press releases, creating thousands of impressions, and pitch for your products and services. We can help you find the best press release distribution services.